Discover your local SEO gapsbefore competing firms do.

A modern intelligence tool that replaces guesswork, scattered reports and manual research with one clean, prioritised action plan your firm can rely on to capture search traffic.

Get Your SEO Report — £149
Automated Discovery
Content Gap Analysis
Action Plans
Prioritised Tracking

No account needed · One-time payment · Not satisfied? Full refund, no questions asked.

Sound familiar?

Most solicitor websites are invisible in local search. Nobody tells them.

The problem

Your competitors are outranking you and you don't know why.

  • Potential clients search for solicitors in your area. They find someone else first.
  • You've spent money on a website that doesn't appear for the searches that matter.
  • SEO agencies give you jargon-filled reports with no clear next steps.
  • You have no way of knowing what your competitors are doing differently.

What AvocatSEO does

In 60 seconds, we show you the complete picture.

  • See exactly which search terms your top local competitors rank for that you don't.
  • Discover the pages and topics driving their enquiries that your site is missing.
  • Compare your Google presence side by side with the firms ahead of you.
  • Get a plain English action plan telling you precisely what to fix first.
See it for yourself

What you get

A report that tells the whole story.

Every section answers a question your competitors already know the answer to.

Keywords

What are people searching for that finds them, not you?

We identify the exact search terms your competitors rank for in your area, ranked by monthly search volume so you know where to focus first.

Search termSearches/month
divorce solicitors london
1,900Easy
family law solicitor near me
880Medium
child custody lawyer
590Easy
matrimonial solicitor
480Easy

43 more keywords revealed in the full report

AI Search

Do you appear when clients ask AI assistants?

More clients now search using ChatGPT and AI tools. We test whether your firm is being recommended or missed entirely.

Your firm

Not appearing

Missed in all 3 searches

Top competitor

Recommended twice

Cited in 2 of 3 searches

Google Presence

How does your Google profile compare?

Your Google Business Profile is often the first thing a client sees. We score yours against your competitors on ratings, reviews and profile completeness.

Your firm38/100
Competitor A71/100
Competitor B84/100

Missing pages

What content are clients looking for that you don't have?

Pages your competitors have built that bring in search traffic but don't exist on your site.

Family mediation services
Divorce costs explained
Child arrangements guide
Cohabitation agreements

+9 more missing pages in the full report

Quick wins

Small fixes that make a big difference to how Google reads your site.

We check your live website for the most common technical issues that quietly hurt local rankings.

Missing business information for Google
No structured Q&A content on your site
Page description not set
Several images without descriptive labels
Not optimised for AI search discovery

Your roadmap

Not just what's wrong. Exactly what to do about it.

Every issue is ranked by impact and paired with a specific action. No jargon. Just a clear order of what to tackle first.

This month

  • ›Add your business details so Google can categorise you correctly
  • ›Create a family mediation page targeting 480 monthly searches
  • ›Add more photos to your Google Business Profile
  • ›Fix images missing descriptive labels

Next 90 days

  • ›Publish a divorce costs guide (880 monthly searches)
  • ›Add a Q&A section to your practice area pages
  • ›Ask recent clients to leave a Google review
  • ›Set up your site to be discovered by AI search tools

How it works

Three steps.Under 90 seconds.

No technical knowledge needed. Your firm's website address and postcode is all you need.

Get your report
01

Enter your firm's details

Your website address, your main practice area and the postcode you want to rank in. That's it.

02

We do the research

We scan Google for your top local competitors, read their websites and check how your business profiles compare. All in real time.

03

Read your report

A clear breakdown of every gap, every missed opportunity and a prioritised action list written in plain English.

What firms say

Results that speak for themselves.

“We'd been paying an agency for months and still had no idea which searches were worth targeting. AvocatSEO showed us exactly where we were losing business in about a minute.”

Sarah M.

Practice Manager · Family Law, Manchester

“The Google profile comparison was an eye-opener. We had no idea how incomplete ours looked next to our competitors. Within two weeks of making changes our enquiries picked up.”

James T.

Senior Partner · Conveyancing, Bristol

“I didn't realise clients were using AI tools to find solicitors. Our top competitor was coming up in those results and we weren't. The report told us exactly how to change that.”

Priya K.

Marketing Lead · Immigration Law, London

Pricing

Simple, transparent pricing.

One report. Everything you need to outrank your local competitors.

Full report

£149

One-time payment · Instant delivery

Get your report

Not satisfied? Full refund, no questions asked.

Not sure yet? Download a sample report first.

Download sample report (PDF)

What's included

  • All keyword gaps with real monthly search volumes
  • Top competitors benchmarked side by side
  • Full list of missing content opportunities
  • Google Business Profile score comparison
  • AI search visibility check
  • Technical issues found on your live site
  • Prioritised 90-day action plan
  • Downloadable PDF report

FAQ

Common questions.

Ready to outsmartthe competition?

Join hundreds of forward-thinking law firms already using AvocatSEO to dominate their local search markets.

Get your report — £149